PageGroup’s strategy remains consistent: organic growth by region and discipline, a focus on growth markets, development of home-grown management expertise and a structure that champions our own talent.
I was promoted to CEO of the worldwide leaders in specialist recruitment in March 2006 – a proud day for me, not just because of the title, but because it was Michael Page. Like the majority of our senior leadership team, I started my career here as a recruitment consultant.
Many things have changed during my time here and I’m proud to lead the business through the next stage in our journey. From October 2012, Michael Page International is known as PageGroup. Now is the right time to create a new brand structure that brings together the best of our Group, to capitalise on the diversity of opportunities within professional recruitment that lie outside the remit of the original, core brand. In some countries Page Personnel now employs more people than Michael Page and we want to reflect our growth, diversification and remit in our new name. The Michael Page brand remains a key component in PageGroup’s recruitment businesses.
Despite the rebrand, our recipe for success remains the same:
Organic growth by region and discipline
Even during difficult economic times, our strategy remains one of growth; establishing new brands and disciplines throughout our international network, and extending this network into new territories.
A focus on growth markets
Our objective is to expand into less developed recruitment markets where, as a result, competition is limited. Many of our new regions are emerging economies and are growing quicker than established markets. Our ability to grow fastest is naturally where markets have the potential to develop and competition is the weakest.
Home-grown management expertise
In order to grow, we must have the platform to support this. Our internal talent forms part of the foundations – each new office, region or discipline is led by existing PageGroup management, equipped with the skills and experience to maintain our market-leading position.
A structure that champions profit share and promotion from within
The aim of our team-based structure and profit share business model is to retain our recruitment and management expertise within PageGroup.
Our strategy at PageGroup is geared for the long-term. With world-renowned and fully integrated brands, highly trained and motivated consultants, established professional relationships and access to the best candidates through our established database and market-leading approach to social media and online channels, the future has never looked better.